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  • Sácale el jugo a la economía naranja
    El lema insignia de nuestro equipo de trabajo los jueves de innovación.

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Escrito por: Melissa Payares

Hoy en día vivimos en una época donde el cuidado del medio ambiente se ha convertido en un tema vital para la generación actual y las siguientes generaciones. No es un secreto que los seres humanos hemos deteriorado el planeta, y es un deber de todos empezar a concientizar a las personas para que nuestros descendientes tengan un lugar idóneo donde vivir.

Con el transcurso de los años se han desarrollado diferentes estrategias para optimizar cualquier tipo de negocio. En el mundo de la moda la estrategia es el “FAST FASHION”. Esta sin duda, ha seducido a todos los estratos y públicos posibles debido al fácil acceso de cualquier prenda, pero el gran problema con esto es que se está pensando en vender y no se está pensando en los daños que se están causando al medio ambiente a largo plazo.

Actualizado (Lunes, 05 de Octubre de 2015 14:07)

¡Sácale el Juego a la Naranja! Es el lema insignia de nuestro equipo de trabajo los jueves de innovación, una iniciativa que convierte un almuerzo compartido en la excusa perfecta para compartir espacios dedicados a reflexionar, desde lo que somos y lo que hacemos, acerca de procesos e ideas de innovación que podemos aplicar en la dinámica interna y externa de Inpsicon Ltda.
En los procesos de investigación e innovación la pregunta problema es el punto de partida para repensar y diseñar la ruta estratégica que permita generar procesos de transformación en la comunidad en la cual deseamos intervenir. Durante la sesión la pregunta que invadió nuestras mentes fue ¿Cómo sacarle el juego a la naranja y lograr una sostenibilidad económica y cultural?
Para responder a este interrogante desmenuzamos la naranja y  sacamos el jugo de los 7 capítulos que expone el documento publicado por el Banco Interamericano de Desarrollo (BID) “La Economía Naranja una oportunidad infinita”, (Buitrago & Duque, 2013).  A continuación expongo algunos conceptos y elementos claves para la dinamización de la cultura y la economía como aspectos potenciales para el desarrollo de la sociedad. 

María Mercedes Botero, directora de Inpsicon fue invitada la semana pasada a la emisora de UniNorte FM Estéreo para una entrevista en la que los oyentes conocieron sobre el proyecto Ciudadano de Honor, liderado por Inpsicon, El Heraldo y otras empresas aliadas. Durante la transmisión se dieron a conocer las últimas noticias del proyecto y su crecimiento en la ciudad como principal entidad que promueve el consumo responsable y la cultura ciudadana bajo el modelo de las 4Rs: Reducir, Reutilizar, Reciclar y Responsabilízate.

Escucha la entrevista completa AQUÍ.

Actualizado (Lunes, 21 de Septiembre de 2015 11:06)


¿Eres un Ciudadano de Honor?

“Dime cuantos actos responsables con tu ciudad realizas y te diré quién eres.” Con esta frase te invitamos a que como ciudadano reflexiones y compartas tu conducta. El motor de la cultura ciudadana es la CONCIENCIA y PRÁCTICA continuada. En lo que va del 2015 seguro que nos has visto,  hemos liderado campañas en las calles principales de Barranquilla para mejorar movilidad y respeto a peatones y conductores, trueques con más de 28000 intercambios de objetos para evitar el consumismo y desperdicio o tal vez participaste en la Universidad o en el colegio con tus hijos en actividades para el consumo responsable del agua y diversas prácticas pedagógicas. Los 365 días del año  buscamos CONCIENTIZAR a los Barranquilleros para que se unan y ACTÚEN con el modelo pedagógico de las 4Rs (Reducir, Reutilizar, Reciclar y Responsabilízate).

Actualizado (Viernes, 11 de Septiembre de 2015 10:12)